There are so many reasons why you should hire a professional real estate photographer. And no, it is not because they offer pretty pictures. Professional photographers can bring a lot to the table from aerial photography, twilight photos, professional lighting, wide-angle lens, and outstanding service. Digital photos and videos are realtors to assets and the first thing clients see in listings. It is absolutely essential that you hire a professional for your real estate photography.
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Below are the top reasons you should hire a professional real estate photographer
1. More than 90% of home buyers start their search online
The first thing you have to realize is that more than 90% of home buyers search for new homes online. They will often use Google, real estate search engines like Zillow or Redfin, and social media to find their next home. These tools are compelling in helping them make an informed decision about where they want to live!
If you’re not represented on these platforms with high-quality images of your property, you will likely lose the lead when it comes to marketing—first impressions matter. Potential homeowners will overlook houses that have low-quality photos.
2. Get Professional Images
The second thing you should know is that the devil’s in the details when it comes to real estate photography. Typical camera settings will not cut it for this type of work. You need someone with extensive experience and training who knows how to take photos from a professional perspective while still telling your story through their lens!
A real estate photographer will also be able to take photos of your home when the lighting is most advantageous, which can affect how it appears in photographs. A professional knows all about light and how it affects not only photography but also moods and emotions.
3. Preparation for the photoshoot
When it comes to real estate photography, there is a lot of preparation to get the photos you want. A great professional photographer will understand this and take care of any preliminary work so they can focus on taking beautiful pictures once they arrive at your home or property.
The pre-shoot plan includes things like arranging furniture, choosing the best lighting, and clearing out clutter. Great photos require preparation before the photoshoot.
4. Add different styles of real estate photography services
A professional real estate photographer will offer different types of real estate photography that will make your listing stand out from the crowd. A few examples include 360-degree photography, high dynamic range (HDR) images, twilight photography, virtual staging, marketing materials, and aerial shots. Just think of all the beautiful photos you can include on your MLS listing or website!
Aerial shots, virtual staging, and virtual tours will create an immersive experience for potential home buyers which will help sell your property faster. A real estate agent whose listings have more digital assets will naturally get more leads and marketing materials.
5. Post-processing and editing services
Some real estate photographers also offer post-processing and editing services to enhance the overall look of your listing or even to create a video if you don’t want still photos. It’s not just about taking pictures; it’s about making sure those images translate well online for potential buyers!
6. Get a better ROI
What you need to determine is whether or not the investment in hiring a real estate photographer will provide an ROI. This means that if they are going to charge $X, do you think these photographs will sell your home for more than that? The answer: professional real estate photos will sell your listing faster and for a higher price. Further, Realtors who hire a professional for their real estate photography needs have more marketing materials for their listing.
Things to consider before hiring a professional real estate photographer
There are many things to consider before deciding whether or not it would be worth investing in professional real estate photography services! It would help if you reflected on the following before you hire an experienced real estate photographer.
- What type of listing agent (or broker) have I hired? Do they offer photography services?
- How many pictures can I/we afford them to take?
- What additional services should I include? Will it be worth the cost?
- How much time am I willing to give them on-site?
A professional real estate photographer will take photos in the same way that an architect or designer would use renderings of your property to show it off its best features. The final product is a set of photos that will convey a sense of place and perspective for prospective buyers.
A real estate photographer is not just about taking pictures; it’s about making sure those images translate well online, highlighting your property in the best light! They work with designers to showcase the home or business interior/exterior so potential buyers can imagine themselves living there.
A real estate photographer will also take photos of things that are not visible to the naked eye, such as a natural light source or an aesthetic detail in your home’s surroundings. These can make for some gorgeous images and give more credibility to your listing!
Are you looking for a professional real estate photographer in Houston?
Caliber Real Estate Photography is the best in the business. We’ve been photographing homes and commercial properties since 2010, so we know what it takes to make your property look its absolute best. Our photographers are experts at capturing every detail of your home, from the flooring to the kitchen appliances. And with our advanced editing tools, you can be sure that your photos will turn out beautifully no matter how much time you have before closing day.
You deserve high-quality photography that captures all of your property’s beauty – not just some quick snapshots were taken by an amateur on their phone! Let us do all of the work for you, get back to running your business, or spend more time with family while we take care of everything else!
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